Recently I got word that my all time favorite face primer was getting discontinued and that prompted me and my friend, Ky at Richie Makeup to hunt for a new perfect primer. On my hunt for the perfect primer, I realized that I get asked about face primers quite often. Ky reviewed the latest and greatest primers on her you tube channel and I wanted to share how I choose a primer based on my clients individual needs. This post can help you choose a face primer that works best for you!
What is a primer? A primer is a beauty product used to increase the longevity of your makeup throughout a day. A face primer preps your skins surface to give your face a smoother application before applying makeup. Primers can also be corrective and can minimize pores while exfoliating your skin over time. Primers are applied after moisturizing and before face makeup.
When choosing a primer, I break it down into two categories, silicone-based and slica or silica-based. I use this as a guide for the type of primer I need.
Silicone-based primers can be clear, soft, light, airy, and feel whipped in texture. Smashbox primers are very popular and they are silicone based. I use silicone based primers for a mattifying effect on the skin. If you are on the oily side, this will work wonders for you!
Last week, I did the makeup for a photo shoot on an unseasonably hot day in Washington, DC. I finished the makeup at 10 am and the entire shoot was outside and lasted until 4 pm with four outfit changes. I used the Arbonne silicone-based primer on our model (Katie from Style Wonk) and this is what her skin looked like during her last touch up. NO SHINE! And that was my goal. I knew it was going to be a long day, so I wanted her makeup to last and I knew that a silicone-based primer would do the trick.
Slica-based or silica-based primers are typically gel, lotion, and serum like in texture. If the primer says "mineral primer" than it will probably be slica-based. If you've ever used Laura Mercier mineral primer, that would be slica-based. I like a slica or silica-based primer for people on the dryer side. Below is a photo of a bride I did the makeup for in January. This winter bride was understandably on the dryer side. She wanted her natural gleam to come through as the day went on, so a slica or silica-based primer was her best option. See how glowy she is in all the right places?!
I now want to share with you the face primers I have been sampling for my clients. Personally, I only wear a primer for special events where I know my makeup needs to last all day and night. For everyday, my normal serums and lotions work just fine. And I'm on the dryer side, so I like my shine to pop through during the day because a dry gal loves a little gleam to her skin! However; when I am being photographed I will wear a silicone based primer. In my opinion, it's always nice to have both types of primer on hand.
Silicone-based primers are silky, soft, whipped, and have a light and airy texture. They also have mattifying properties for people with oilier skin or for people who need makeup longevity for a special event or photo shoot.
Slica-based primers or silica-based primers feel more a like gel, lotion, or serum and are more dense than silicone-based primers. These primers are for people who tend to be on the dryer side or for people who like a little gleam on their skin.
Do you feel more confident about choosing the best primer for you? If you still think you need more individualized attention with your primer purchase, you can always email me at firstname.lastname@example.org.